During a 2018 winter in London, our founder Emily Jones observed a striking homogeneity: 90% of urban commuters were dressed in identical fast-fashion replicas. This discovery ignited our mission to bring "uncompromised individuality" to daily wear. Today, we serve discerning dressers across 37 countries.
Architectural 3D tailoring technology transforms basic silhouettes
5 proprietary hues developed each season through 200+ light trials
78% of collections use ocean-recycled plastic fibers
"Perfect fit guaranteed -
Free lifetime alterations
90-day returns, no questions asked
$20 credit for recycled garments"
Buenos Aires Design Hub
Pattern Innovation Center
Istanbul Craft Atelier
Embroidery Specialists
Tokyo Material Lab
Smart Textile R&D